Wet wipes are extremely useful items that can be used as a cleaning or self-hygiene item in multiple instances. These towelettes are moisturized with a special solution that varies depending on their final use, such as isopropyl alcohol. Some manufacturers may also include lotions, fragrances, and even softeners to make wet wipes more gentle and pleasant on the skin.
However, wet wipes are products, after all. Hence, it’s important for manufacturers to have special packaging designs to make sure it catches the eye of the audience.
There are different ways to customize a wet wipe packaging depending on the final use and target group. It is important to take into account diverse factors while trying to come up with good packaging that attracts customers not only due to how good it looks but also because it is convenient, efficient, and easy to use.
Today, we will explore the different aspects you should take into account to customize wet wipe packaging, so it aligns with your marketing goals.
Customizing wet wipe packaging
Wet wipes can come in different packages. It could either be a bag with a few units or perhaps a medium-sized box with more space. Let’s see how each option can be used to boost your branding and attract more customers in the long run.
Customized boxes are quite common in the modern day. Tons of businesses include customized packaging, as this approach allows the audience to have a more personalized experience with the brand while still promoting branding.
Here are some general guidelines you can follow to create customized boxes for your wet wipe business:
- Since wet wipes are moisturized towelettes that must preserve humidity for a long time, the boxes must be made of plastic. At the moment, the industry standard is HDPE – although there are other options that you can use.
- Depending on the client, you can play around with the colors of your boxes. It’s valid to accept custom requests, but you can also have a “generic” option that allows you to enhance the image of your brand.
- It’s also a good option to play around with the shape and size of the box. After all, a regular box with a square shape is the safe choice, but you can also opt for a wide-mouth canister with any particular dispensing closure you find convenient.
As you can see, there are tons of ways in which you can customize your boxes and make them go in accordance with the message of your brand and overall corporate image. It’s important to decide these details early during the manufacturing process so the manufacturing procedures can go smoothly.
Of course, your custom package will be part of your manufacturing process and, therefore, will be integrated into your machinery‘s configuration. It is important for the equipment you choose to come from a reliable manufacturer that allows you to customize the methodology as much as possible.
Benefits of customized packaging
There are multiple reasons why you would want to customize your wet wipe packaging. For starters, a personalized package is the right decision if you want to make sure that it contains your product flawlessly. The process of deciding the right package considers aspects like volume, size, and material, making sure that it all fits the product you’re selling.
Here are some other advantages that customized packaging for wet wipes can bring to your business:
- Custom wet wipe packaging can help you optimize the packing material. Therefore, you will end up saving on costs. In addition, you may prevent wastage in the future.
- Since the package is custom-made, all the wet wipes will fit in the packaging without needing additional packing material, such as void fills.
- The wet wipes will remain still at all times. Therefore, there will be no damage to the final product while they’re being transported to the distributor.
Custom packaging for wet wipes is an excellent choice if you’re looking forward to opening a startup focused on this product. It will allow you to save on costs while also promoting your brand’s identity within your target group.
While it may take time to decide on the right packaging, it will be a good decision in the end as it will only bring benefits to your business.